The Signal for Help is a one-handed gesture for victims of domestic abuse that has become part of the global non-verbal lexicon. Launched through a network of women’s groups and opensource asserts, the initiative has obtained 5.7 BILLION impressions worldwide, for a total estimated earned media value of over $53 million. The signal made global news with cases like Syrian YouTuber, Om Sayf, two women in two separate incidents in Spain, the rescue of an abducted 16-year-old girl in Kentucky and another in Tennessee.
AWARDS
Cannes – Silver, Bronze, Glass
One Show – 3x merit, 1x silver, 3x silver, gold.
Clio – 2x gold
D&AD – yellow pencil, graphite pencil
Effies – 3x gold Grand Prix.
Marketing awards – 3x gold, 3x silver, best of show.
ADCC – 2x silver, 2x gold